With a Business Studies degree from Oxford Brookes University, and a Diploma from the Chartered Institute of Marketing, Rob has a gained broad experience in leisure and hospitality.
Starting his career in retail travel, he then had 4 years at LEGOLAND Windsor. Here he was involved in the build and start up programme, which at the time was the most successful launch of a UK visitor attraction, attracting 1.28m visitors in the first season.
Rob then moved into hotels as Leisure Marketing Manager at Regal Hotels, a UK PLC with 115 hotels, responsible for short breaks and leisure marketing worth about £15m.
Rob was soon promoted to the role of Head of Marketing, where he initiated the groups first foray into the world of e-commerce, growing the channel from £12,000 revenue in year one to over £2m revenue within 5 years. As the hotel group was taken over by a Malaysian conglomerate, and began to shrink through strategic disposals, Rob also initiated a rebranding strategy, to reflag the retained hotels as Corus Hotels. This also included the rebranding of hotels in Australia and Malaysia, where the new owners had 5 properties.
After 5 years in this role, Rob became Sales & Marketing Director for No Ordinary Hotels, a small group of luxury historic properties. Since June 2006, Rob has also been running Seabrook Marketing, a specialist consultancy company offering sales and marketing solutions to hotel and hospitality clients.
As well as having been the recipient of a number of Hotel Marketing Association awards over the years, Rob has also been a regular on the panel of judges for the annual awards. He is a Trustee and Non-Executive Director at China Fleet Country Club, has sat on the advisory marketing group for VisitCornwall and is a regular judge for the South West Tourism Awards.
You can contact Rob Baldry on 07932 221149 or click here to e-mail.
Skype : robert.baldry
Twitter : @RobFlexis